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On the potential of Google AMP to promote local content in developing regions

Author(s): Phokeer, Amreesh; Chavula, Josiah; Johnson, David; Densmore, Melissa; Tyson, Gareth; et al

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dc.contributor.authorPhokeer, Amreesh-
dc.contributor.authorChavula, Josiah-
dc.contributor.authorJohnson, David-
dc.contributor.authorDensmore, Melissa-
dc.contributor.authorTyson, Gareth-
dc.contributor.authorSathiaseelan, Arjuna-
dc.contributor.authorFeamster, Nick-
dc.date.accessioned2021-10-08T19:50:34Z-
dc.date.available2021-10-08T19:50:34Z-
dc.date.issued2019en_US
dc.identifier.citationPhokeer, Amreesh, Josiah Chavula, David Johnson, Melissa Densmore, Gareth Tyson, Arjuna Sathiaseelan, and Nick Feamster. "On the potential of Google AMP to promote local content in developing regions." In 11th International Conference on Communication Systems & Networks (2019): pp. 80-87. doi:10.1109/COMSNETS.2019.8711393en_US
dc.identifier.issn2155-2487-
dc.identifier.urihttps://www.afrinic.net/ast/pdf/research/afrinic-research-google-amp.pdf-
dc.identifier.urihttp://arks.princeton.edu/ark:/88435/pr15258-
dc.description.abstractThe Google Accelerated Mobile Pages (AMP) project has gained lot of interest from content providers as a means to improve user experience. It introduces a number of innovations to streamline the downloading, parsing and rendering of pages. Google recently announced the hosting of more than 2B+ web pages, covering more than 900K domains. Due to the constrained nature of Internet connectivity in developing regions, AMP offers particularly exciting potential for improving web user experience in these countries. This paper provides a first look at Google's AMP performance in Africa. We start by outlining the current web infrastructure provisioning in Africa, using local news websites as a case study. Discovering a sparse and low performance environment, we then evaluate the benefits that AMP can introduce in terms of accessibility to local content in developing regions. This study reveals that in Africa, AMP is able to reduce page load time and page size by a factor of 3 and 8 respectively. However, AMP is not a neutral technology as the search engine favours content that is using Google AMP. This raises an important question of search neutrality.en_US
dc.format.extent80 - 87en_US
dc.language.isoen_USen_US
dc.relation.ispartof11th International Conference on Communication Systems & Networksen_US
dc.rightsAuthor's manuscripten_US
dc.titleOn the potential of Google AMP to promote local content in developing regionsen_US
dc.typeConference Articleen_US
dc.identifier.doi10.1109/COMSNETS.2019.8711393-
dc.identifier.eissn2155-2509-
pu.type.symplectichttp://www.symplectic.co.uk/publications/atom-terms/1.0/conference-proceedingen_US

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