Skip to main content
To refer to this page use:
Abstract: Americans frequently encounter the term “survey” in the mass media---whenever an author, reporter, commentator, or blogger makes reference to a poll or survey of some group of people, such as registered voters, likely consumers, or television viewers. Newspaper stories, magazine articles, radio programs, television broadcasts, and internet blogs are filled with data derived from surveys of one sort or another. Ultimately a survey is nothing more than a set of questions asked of some set of respondents drawn from a larger population. If the subset is chosen via standard sampling procedures from a reasonably complete list of individuals who make up the population, it constitutes a probability sample and averages and other statistics derived from it can be assumed to represent conditions in the population accurately, subject only to random variation.
Publication Date: Jan-2013
Electronic Publication Date: 26-Nov-2012
Citation: Massey, Douglas S., Tourangeau, Roger. (2013). Introduction. The ANNALS of the American Academy of Political and Social Science, 645 (1), 6 - 22. doi:10.1177/0002716212463314
DOI: doi:10.1177/0002716212463314
ISSN: 0002-7162
EISSN: 1552-3349
Pages: 6 - 22
Type of Material: Journal Article
Journal/Proceeding Title: The ANNALS of the American Academy of Political and Social Science
Version: Author's manuscript

Items in OAR@Princeton are protected by copyright, with all rights reserved, unless otherwise indicated.