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The influence of anticipated pride and guilt on pro-environmental decision making.

Author(s): Schneider, Claudia R; Zaval, Lisa; Weber, Elke U; Markowitz, Ezra M

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dc.contributor.authorSchneider, Claudia R-
dc.contributor.authorZaval, Lisa-
dc.contributor.authorWeber, Elke U-
dc.contributor.authorMarkowitz, Ezra M-
dc.identifier.citationSchneider, Claudia R, Zaval, Lisa, Weber, Elke U, Markowitz, Ezra M. (2017). The influence of anticipated pride and guilt on pro-environmental decision making.. PloS one, 12 (11), e0188781 - ?. doi:10.1371/journal.pone.0188781en_US
dc.description.abstractThe present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions. We find evidence that anticipating one's positive future emotional state from green action just prior to making an environmental decision leads to higher pro-environmental behavioral intentions compared to anticipating one's negative emotional state from inaction. This finding suggests a rethinking in the domain of environmental and climate change messaging, which has traditionally favored inducing negative emotions such as guilt to promote pro-environmental action. Furthermore, exploratory results comparing anticipated pride and guilt inductions to baseline behavior point toward a reactance eliciting effect of anticipated guilt.en_US
dc.format.extent1 - 14en_US
dc.relation.ispartofPloS oneen_US
dc.rightsFinal published version. Article is made available in OAR by the publisher's permission or policy.en_US
dc.titleThe influence of anticipated pride and guilt on pro-environmental decision making.en_US
dc.typeJournal Articleen_US

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