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Integrating the Stereotype Content Model (Warmth and Competence) and the Osgood Semantic Differential (Evaluation, Potency, and Activity)

Author(s): Kervyn, Nicolas; Fiske, Susan T.; Yzerbyt, Vincent Y.

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Abstract: We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.
Publication Date: Dec-2013
Electronic Publication Date: 16-Sep-2013
Citation: Kervyn, Nicolas, Fiske, Susan T, Yzerbyt, Vincent Y. (2013). Integrating the Stereotype Content Model (Warmth and Competence) and the Osgood Semantic Differential (Evaluation, Potency, and Activity). European Journal of Social Psychology, 43 (7), 673 - 681. doi:10.1002/ejsp.1978
DOI: doi:10.1002/ejsp.1978
ISSN: 0046-2772
Pages: 673 - 681
Type of Material: Journal Article
Journal/Proceeding Title: European Journal of Social Psychology
Version: Author's manuscript



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